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Beating the Marketing Budget Blues: Building a Process that Works

Let's face it. Grappling with the administration of marketing budgets can be a tactical nightmare. Balancing regional budgets, finding funds you can confidently reallocate and responding to changing business priorities require a lot of coordination. In this webinar, you will learn how to better manage your budget and ultimately meet your marketing goals by implementing a streamlined process that balances global needs with flexibility at a regional level.

Listen in as Kristen Petersen and Alex Richey of F5 Networks discuss best practices and examples that will help you:

  • Stay on budget across teams and regions
  • Identify and reallocate unused funds
  • Build a case with finance for increased investment