All About Marketing Automation - What It Is & Why It Works
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
- The definition of a triggered campaign and how they work
- How triggered campaigns can be applied to amplify the marketer's relevance in the moment
- Ways triggered campaigns can be leveraged across the entire buyer's journey