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Adding the Human Touch into your Lead Nurturing

Stay-in-touch nurturing campaigns can significantly increase the number of leads that will eventually buy from you. Marketo’s own tests have shown that lead nurturing can help generate 50% more sales-ready leads with the same budget.

Lead nurturing is most effective when it combines technology with the human element. Join Brian Carroll, one of the most respected experts in the industry, as he shares how you can improve your lead nurturing with personalization, the well-placed phone call, and in-person events as part of the successful B2B sales and marketing cycle.

  • How often you should reach out to your leads
  • Which messages get the best responses from leads
  • How to use the optimal mix of email, phone calls, and direct mail
  • Pitfalls to avoid: where lead nurturing can go wrong