A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer's Journey

With Demand Generation encompassing a variety of campaigns at every stage of the funnel, how are marketers supposed to know what to focus on if everything seems vital to success? Watch Hayley Ferrante and Tim Ozmina, Sr. Marketing Specialists on Marketo's Commercial Demand Generation team, as they dive into the marketing campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.

You'll learn:

  • How to select lead generation programs and evaluate successes
  • How to plan email and nurture programs to move prospects through each stage of the marketing funnel
  • Strategic tactics to create sales-ready leads