Attribution and measurement of marketing success can be daunting, but its the key to proving value. In this session, we’ll help you make it a more approachable, streamlined experience from start to finish.
Here’s what we’ll cover:
- How and where to dig into Marketo Engage and your CRM to strike gold.
- How to locate data you can get natively from Person Source and Acquisition Program and take it to the next level.
- Advanced methods for gathering and synthesizing inbound data to create lead performance views for pipeline and new business.
Marketing Operations Leader, Walker Sands Communications
Senior Marketo Consultant, Revenue Pulse