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5 Ways Your Sales Team Will Make the Next Webinar A Success

Egencia, an Expedia company has been able to partner with their sales and front line teams to transform their webinars using ReadyTalk from a one-time touch point to an essential sales enablement program to nurture prospects into happy clients. This webinar will provide a framework for how you can empower your sales team by optimizing the relationship between your webinar program and Marketo.

In this best practices session for webinar planners, you’ll learn how to:

  • Engage your Sales Team to help drive webinar registrations
  • Leverage sales for technical support
  • Cut down the number of event “no shows”
  • Develop a follow up campaign for sales to get more mileage from your webinar content
  • How to ensure new client onboarding webinars make a great first impression


  • Cate Vanasse - Senior Marketing Manager of Customer Success, Egencia
  • Beth Toeniskoetter - Product Line Strategist, ReadyTalk