The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?
Watch our webinar, 5 Strategies to Supercharge Your Data-Driven Marketing. Featured speaker James Leedom, Marketing Operations Manager at Adobe, will dive into how an effective data-driven marketing program can transform your business.
You'll learn about:
- Why data-driven marketing is so difficult to get right
- How to clean, organize, and manage your database
- Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
- Using your data to create more personalized and engaging experiences
- Implementing the right attribution solution for your organization and team