Engage valuable audiences and advertisers individually across channels

The digital revolution has brought radical change to the media industry. How can you deliver the relevant content your audience expects and the quality audience advertisers demand? With our Media Marketing solution you can develop audiences by responding to individuals based on their unique interests and behaviors, and build valuable business relationships by cultivating deeper connections with brand decision-makers.

Centralize actionable audience data

Integrate multiple data sources and channels to create a single view of each individual in your audience. Real-time profile building goes deeper than demographics, allowing you to truly know and act on individual's content consumption behaviors and preferences.

Check out our Outlook on Digital Marketing for Publishers
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Personalize individual experiences

Lift audience engagement with deeper personal relationships that offer relevancy at every point. Smarter segmentation and behavior-driven listening and response put the right content and offers in front of individuals at the perfect moment, where ever they are.

Learn about the 5 Principles of Engagement Marketing

Listen and engage across channels

Understand and reach your audiences on all the channels they use. Deliver relevant cross-channel programs, develop new audiences, and re-engage known individuals with targeted messages on any platform.

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Grow advertiser and sponsor relationships

Help decision-makers understand your product offerings, including sponsored content, digital ads, and media services. Robust lead management capabilities help you attract, qualify, and grow relationships with the brands that bring you business-to-business revenue.

Marketo helps NewsCorp Australia respond to audiences and advertisers

Running over 700 automated campaigns

Success Comes In All Sizes
newscorp aus
1105 media