Lead Management

With Marketo Engage’s Lead Management solution you can create personalized campaigns that attract and nurture buyers — and deliver win-ready leads to sales.

27336 dx Lead Quality

Improve Your Lead Quality

Identify and deliver leads that close, and close faster. Develop and qualify potential buyers well before they’re passed to sales with relevant, uniquely personalized nurturing campaigns and robust scoring capabilities.

Learn more about automation

27336 dx Sales Win

Help Your Sales Team Win

Prime your sales team to win with the industry’s best integrations with Salesforce.com and Microsoft Dynamics. Prioritize best bets and focus sales conversations with quality and urgency ratings.

Learn more about partnering with sales

27336 dx Measure

Measure What Matters

Prove and improve your marketing by tracking what matters. Powerful, easy-to-use reporting lets you attribute success to activities throughout your funnel. It’s never been easier to accurately tie your marketing to revenue.

Learn more about analytics

27336 dx Speed Up

Speed Up Your Marketing Execution

Engage potential buyers at scale anywhere in their lifecycle with automated, personalized campaigns. Deliver a cohesive and compelling story across all of your channels, and really stand out. 

Learn more about scaling up your marketing

27336 Resource Blade Flex

Definitive Guide to Lead Generation

Your buyers control their own discovery process. Put yourself in their path by attracting top-of-funnel traffic through inbound and outbound programs — and convert leads with landing pages and progressive forms.

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"Marketo is our one source of truth around the campaign executions, the campaign metrics, and also the customer database."

Glenn Thomas, CMO GE Healthcare
GE Healthcare

View GE Healthcare story