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To have 1:1 conversations with your customers, you need to really know them—what they care about and what they do in every channel they touch. Powered by a smart marketing database, you now have a 360-degree view of each customer across web, email, social, and mobile channels.
With rich profiles of your customers all in a single place, create relevant conversations with each of them, based on their individual behaviors, preferences, and demographics, in real time. You can generate segments of one…at scale.
Deliver relevant, triggered email marketing messages in a matter of minutes with our easy-to-use, drag-and-drop interface designed for marketers like you. Respond to customer journeys on the fly without waiting for your programmers to make the changes you need.
Optimize your marketing like never before. Intelligent and automated A/B testing on your ongoing email campaigns ensures you can continue to improve the outcomes, getting the most out of every campaign you send.
Go beyond the vanity metrics of clicks and opens to track and truly measure customer engagement. Simple dashboards and in-depth reporting give you a clear picture of the impact and ROI of each email you send.