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Customer Base Marketing
Using your customer data, identify opportunities to expand your existing footprint with cross-sell and up-sell activity. Leverage lead scoring across demographics, firmographics, and behavioral data to prioritize your best customers.
Listen to your customers’ behaviors to determine their interest in specific products or services. Respond by engaging with them on their terms—on the right channel, at the right time, with the right message.
Predict customer needs so sales can easily prioritize conversations and focus on closing business. Help sales have more personalized conversations with customers based on who they are, their behavior, and their interests.
Gather the relevant data to measure and report on the effectiveness of every channel and customer engagement program you run. Use the insights you gain to show how your marketing investment impacts revenue.
Educate customers as they come onboard so they become more engaged. Help customers maximize the return on their investment by nurturing them with personalized, automated, and actionable tips at every stage of their lifecycle.