Account-Based Marketing

Acquire, retain, and grow your high-value accounts. With Marketo Engage, you can unify and manage your lead and account-based strategies through the power of ABM combined with industry-leading marketing automation.

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Quickly Build Target Account Lists

Let easy-to-use artificial intelligence and automated predictive scoring reveal your best-fit accounts in seconds, with a click of a button. Kick-start your ABM campaign with speed, ease, and confidence.

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Measure & Optimize ABM Holistically

Measure your ABM revenue, pipeline, and engagement from the same solution that manages your account database, segmentation and campaign execution. Prove and improve results fast enough to stay relevant based on the complete and latest state of each account profile.

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Get a Seamless Cross-channel Experience

Automate personalized account-based experiences with intelligent account nurturing. Create experiences that maximize opportunities and conversions no matter when and where account engagement takes place.

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Partner With Sales Sooner

Pursue accounts in lockstep with sales with full visibility into both sales and marketing activity. Qualify the right opportunities faster and more efficiently together as one revenue team.

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Definitive Guide to Account-Based Marketing

Get checklists, worksheets, examples, and advice from over 12 industry thought leaders to help you create and implement an effective account-based marketing strategy.

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“The implementation process was incredibly easy. A couple of introductory calls to review the capabilities and we were ready to go. Compared to SaaS solutions we’ve used in other parts of our business, the implementation was entirely painless.”

Greg Frame, Director of Internet Marketing

Read Bazzaarvoice's story