Marketing Impact Analytics
Gain unmatched visibility into how well your customer experience is performing.
Benefits
Turn your data into insights, and insights into happy customers
Meet your unique measuring needs with ad-hoc reporting
From pre-built dashboards to business intelligence reporting, get the data you need with ease, when and where you need it.
Centralize all your customer experience performance data
Unify sales, marketing, and ad performance data across channels and technologies to gain a holistic view of your results.
Map your entire customer journey with ease
From awareness to revenue, map out all the stages of your customer lifecycle with Sales to maximize deal velocity.
Easy-to-use analytics, accessible to all marketers
Benefit from actionable reports and dashboards built for every marketer, from practitioner to CMO.
Understand program, channel, and content effectiveness
Measure which programs, channels, and content are providing the best experience — all in full context of each other.
Know which touchpoints are more influential than others
Find the optimal marketing mix and tailor your insights using out-of-the-box and custom multi-touch attribution models.
90%
Increase in MQLs with the same budget by reallocating resources to high performing efforts
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