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Build credibility by showing the impact of your marketing efforts

Focus Investment Where It Has
The Most Impact

Identify which channels and campaigns deliver the most revenue and highest marketing ROI so you can put your resources where they will have the most impact.

marketing analytics ROI
easy marketing analytics reports

Share Progress
With Reports
And Dashboards

Easily create visual reports and dashboards using our intuitive, drag-and-drop interface or customize one of our out-of-the-box reports…marketing analytics tools built for marketers like you.

Tie Revenue To
The Campaigns
That Create It

Show how your marketing campaigns influence sales at every stage of the customer journey. Now you can finally tie revenue directly to the campaigns that generate it, proving the impact of marketing to management and other key decision-makers in your organization.

analytics ties revenue to marketing
customer journey analytics

Map And
Measure Your
Customer Journey

Understand your customer journey and measure key performance metrics across each stage. Use the customer journey to inform your overall marketing strategy and trigger the right messages at the right time, as individuals progress from stage to stage.

Take Your Marketing Analytics On The Go

Keep your finger on the pulse of your marketing campaigns, anywhere, anytime, with the Marketo Moments mobile app. See what matters most the moment you open the app.

mobile marketing analytics platform

Definitive Guide to Marketing Metrics
& Analytics

Designed for marketing professionals like you, this guide shows you how to use ROI reporting and forecasting to get buy-in from your C-level executives.

GET GUIDE NOW See More Resources

Choose the applications
that fit your marketing today… and tomorrow

Marketing Automation

Create, automate and measure campaigns across channels

Account-Based Marketing

Laser focus with
account-based marketing


Engage customers with relevant conversations in minutes


Communicate with customers wherever they are


Integrate social to find customers
and make them advocates

Digital Ads

Target the right customers with personalized display ads


Interact dynamically
with customers on your website

Marketing Analytics

Prove—and improve—your impact
on the business

Predictive Content

Give customers content they want automatically


Drive engagement everywhere,
at scale…from a single platform


Ready to Talk?

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