Identify and target accounts with the greatest revenue potential. Engage them so they move more quickly through the sales funnel. And, easily measure the success of your efforts in terms of revenue won.
Gain account targeting and management, personalized cross-channel engagement, and revenue-based account analytics, plus proven lead management functionality, in a single platform. You have the power to target not only accounts, but the decision-makers within them.
Segment based on account scores, or create lists using criteria important to your business. Engage the right people, based on title, buying stage, and more. Deliver highly personalized messages across all channels, including email, web, ads, and mobile.
Drive alignment with sales, marketing, and customer success teams so they go after key accounts in a coordinated and collaborative way. By assigning teams to specific accounts or segments, they share a 360-degree view of the account.
Measure the success of your account-based programs across target customers, segments, and channels in terms of pipeline and revenue. Optimize results and drive critical intelligence to account teams, so they can respond to activity the moment it happens.
Expand your account-based marketing capabilities with complementary solutions from Marketo LaunchPoint® partners. Easy-to-use integrations, like predictive scoring, account enrichment, and more, help guarantee your success.Check out our partners
Whether ABM is part of your larger marketing strategy or is your marketing strategy, you will be more successful with the right tools. Explore the critical components of an ABM platform and how they impact your ABM strategy.GET EBOOK NOW See More Resources
Create, automate and measure campaigns across channels
Laser focus with
Engage customers with relevant conversations in minutes
Communicate with customers wherever they are
Integrate social to find customers
and make them advocates
Target the right customers with personalized display ads
with customers on your website
Prove—and improve—your impact
on the business
Give customers content they want automatically