APPLICATIONS - ACCOUNT-BASED MARKETING
Products /
Account-Based Marketing
Laser focus your marketing efforts through account-based marketing (ABM)
Focus On Accounts
That Matter
Identify and target accounts with the greatest revenue potential. Engage them so they move more quickly through the sales funnel. And, easily measure the success of your efforts in terms of revenue won.
Hear what customers think about Marketo ABM
Get All ABM Essentials In One, Unified Platform
Gain account targeting and management, personalized cross-channel engagement, and revenue-based account analytics, plus proven lead management functionality, in a single platform. You have the power to target not only accounts, but the decision-makers within them.
Target And Engage Across Channels
Segment based on account scores, or create lists using criteria important to your business. Engage the right people, based on title, buying stage, and more. Deliver highly personalized messages across all channels, including email, web, ads, and mobile.
Bring Your Entire Revenue Team Together
Drive alignment with sales, marketing, and customer success teams so they go after key accounts in a coordinated and collaborative way. By assigning teams to specific accounts or segments, they share a 360-degree view of the account.
Optimize Your Account-Based
Marketing Programs
Measure the success of your account-based programs across target customers, segments, and channels in terms of pipeline and revenue. Optimize results and drive critical intelligence to account teams, so they can respond to activity the moment it happens.
Add Solutions To
Boost Your Success
Expand your account-based marketing capabilities with complementary solutions from Marketo LaunchPoint® partners. Easy-to-use integrations, like predictive scoring, account enrichment, and more, help guarantee your success.
Check out our partnersThe Definitive Guide to Account-Based Marketing
This comprehensive, guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level create and implement an effective account-based marketing strategy.
GET THE GUIDE NOW See More ResourcesDRIVE ENGAGEMENT EVERYWHERE
Choose the applications
that fit your marketing today… and tomorrow
Marketing Automation
Create, automate and measure campaigns across channels
Account-Based Marketing
Laser focus with
account-based marketing
Engage customers with relevant conversations in minutes
Mobile
Communicate with customers wherever they are
Social
Integrate social to find customers
and make them advocates
Digital Ads
Target the right customers with personalized display ads
Web
Interact dynamically
with customers on your website
Marketing Analytics
Prove—and improve—your impact
on the business
Predictive Content
Give customers content they want automatically
