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APPLICATIONS - ACCOUNT-BASED MARKETING

Laser focus your marketing efforts through account-based marketing (ABM)

Focus On Accounts
That Matter

Identify and target accounts with the greatest revenue potential. Engage them so they move more quickly through the sales funnel. And, easily measure the success of your efforts in terms of revenue won.

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Get All ABM Essentials In One, Unified Platform

Gain account targeting and management, personalized cross-channel engagement, and revenue-based account analytics, plus proven lead management functionality, in a single platform. You have the power to target not only accounts, but the decision-makers within them.

Target And Engage Across Channels

Segment based on account scores, or create lists using criteria important to your business. Engage the right people, based on title, buying stage, and more. Deliver highly personalized messages across all channels, including email, web, ads, and mobile.

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Bring Your Entire Revenue Team Together

Drive alignment with sales, marketing, and customer success teams so they go after key accounts in a coordinated and collaborative way. By assigning teams to specific accounts or segments, they share a 360-degree view of the account.

Optimize Your Account-Based
Marketing Programs

Measure the success of your account-based programs across target customers, segments, and channels in terms of pipeline and revenue. Optimize results and drive critical intelligence to account teams, so they can respond to activity the moment it happens.

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Add Solutions To
Boost Your Success

Expand your account-based marketing capabilities with complementary solutions from Marketo LaunchPoint® partners. Easy-to-use integrations, like predictive scoring, account enrichment, and more, help guarantee your success.

Check out our partners

The 3 Essential Components of an ABM Solution

Whether ABM is part of your larger marketing strategy or is your marketing strategy, you will be more successful with the right tools. Explore the critical components of an ABM platform and how they impact your ABM strategy.

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DRIVE ENGAGEMENT EVERYWHERE

Choose the applications
that fit your marketing today… and tomorrow

Marketing Automation

Create, automate and measure campaigns across channels

Account-Based Marketing

Laser focus with
account-based marketing

Email

Engage customers with relevant conversations in minutes

Mobile

Communicate with customers wherever they are

Social

Integrate social to find customers
and make them advocates

Digital Ads

Target the right customers with personalized display ads

Web

Interact dynamically
with customers on your website

Marketing Analytics

Prove—and improve—your impact
on the business

Predictive Content

Give customers content they want automatically

MARKETO ENGAGEMENT MARKETING PLATFORM

Drive engagement everywhere,
at scale…from a single platform

SEE PLATFORM

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