Did you know that 91% of marketing automation buyers are evaluating marketing automation software for the first time? Finding the right solution is tough, especially when you're new to the technology. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. One thing's for sure: marketing automation is becoming more widespread each year—more and more companies understand that to remain competitive, marketing automation is necessary.
Check out the slides below to learn some key (and surprising!) stats found in Software Advice's survey, and to find out what buyers look for in a marketing automation solution.