Marketo® Announces Collaboration with Google Cloud to Drive Artificial Intelligence Innovation
SAN FRANCISCO, April 30, 2018 -- Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI). Leveraging Google Cloud's machine learning technology, Marketo is working with Google's experts to create new offerings that improve the speed, scale and effectiveness of campaigns by enabling marketers to better personalize and segment their audiences. The collaboration will be discussed on stage at Marketing Nation Summit, Marketo's annual conference.
"Marketo is on a mission to build the world's broadest and most powerful marketing engagement platform. With Google Cloud, our customers can leverage big data on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, while providing the security that customers demand," said Steve Lucas, chief executive officer, Marketo. "Together we are envisioning solutions that will quickly put greater insights in the hands of the marketer, saving them time and energy."
The Marketo Engagement Platform™ currently manages nearly half a trillion interactions every year. To make these interactions even smarter, Marketo is using Google Cloud machine learning to empower marketers to tap into even more of their own data, and interpret insights without the need of data scientist.
"We are thrilled to have Marketo on Google's Cloud Platform and look forward to better serving both them and their customers with secure real-time engagement as only Google Cloud can do," said Diane Greene, chief executive officer, Google Cloud. "Moreover, we are also working with Marketo to bring our machine learning capabilities into the Marketo platform. We anticipate this being a significant and highly valued part of the next stage of their product offering."
At Marketing Nation Summit, Lucas will discuss Marketo AudienceAI, an innovation the two companies are working on for Marketo's platform, that will use Google Cloud machine learning technology to identify an expanded set of target contacts from a marketers' own database, based on historical lead conversion patterns. Just as Marketo ContentAI selects the next piece of content of interest to a customer, based on their previous choices, Marketo AudienceAI will find lookalike audiences in the marketer's database that have a high likelihood of conversion, to expand campaign reach in a relevant way.
"Marketo AudienceAI will take the guess work out of segmentation, helping marketers do in seconds what would normally take months or quarters of rigorous analysis led by data scientists," added Lucas.
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform®, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
SOURCE Marketo, Inc.