Marketers Are Hungry for Content Marketing Knowledge, Marketo® Reveals
SAN MATEO, Calif., Dec. 18, 2017 -- Marketo, Inc., the leading provider of engagement marketing software and solutions, announced today the most-watched topics from its extensive library of free Marketo University training courses and released 26 new videos. Since the online education program launched earlier this year, marketers from around the world have watched more than 26,000 minutes of content, with "Developing a Content Marketing Strategy" as the number one video, followed by "Creating and Running a Webinar" and "Building a Scheduled Email Campaign."
"The thousands of people from around the world who have accessed our Marketo University trainings validate our commitment to making the best education resources available to all marketers," said Toby Emerson, vice president, education services, Marketo. "With our latest release, any marketer, regardless of background or skillset, has access to a total of 50 digital marketing videos to help them succeed in the Engagement Economy."
The latest self-paced courses cover everything from using A/B testing to improving email performance to customizing creative assets. All are accessible via the Marketo University section of Marketo's website, with additional videos to be added over the next two months.
This is the third major education announcement that Marketo has made in 2017, following the release of its redesigned curriculum, new courses, and new certification exam in March and the initial launch of free courses in April at the Marketing Nation® Summit.
Marketers are encouraged to register today for next year's Marketing Nation Summit in San Francisco from April 29 – May 2, 2018. There they can attend Marketo University Day, take the Marketo Certified Expert Exam, and explore Marketo Specializations. Marketo University Day's beginner, intermediate, and advanced learning tracks give attendees the opportunity to explore best practices, hear from our experts, and learn from their peers.
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
SOURCE Marketo, Inc.