Marketo® and LinkedIn Sales Navigator Partner to Improve Sales Engagement Across the Customer Journey
SAN MATEO, Calif., Nov. 9, 2017 -- Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it has partnered with LinkedIn Sales Navigator to empower sales teams to discover the right prospects within target accounts and engage with them in a more personalized way to drive revenue growth.
The complexity of today's sales cycle makes it challenging for revenue teams to build pipeline efficiently and close business promptly. Sales teams are tasked with navigating complicated organizational structures while engaging the right buyers and influencers with relevant and meaningful content at all stages of the buyer's journey.
Recognizing these challenges, Marketo and LinkedIn Sales Navigator have partnered to deliver an innovative integration that supports sales teams' efforts to identify and engage the best contacts with personalized messages at every stage.
With this integration, sales reps can access potential customers' LinkedIn profiles and gain visibility into their professional network, all within Marketo ToutApp to:
- Leverage shared connections to secure "warm introductions" to prospects
- Uncover new contacts within a given account to increase reach and coverage
- Discover contacts' professional experiences and interests to tailor outbound messages and build rapport
"The biggest thing holding back sales and prospecting teams today is accurate data on potential people and companies," said Tawheed Kader, group vice president, Corporate Strategy, and general manager, Engagement Applications, Marketo. "With this new integration, sales teams are able to tap directly into LinkedIn Sales Navigator insights from within Marketo ToutApp, empowering sellers to connect with the right contacts and focus their efforts on creating the personalized brand experiences that are essential for converting prospects to customers."
To learn more about the Marketo ToutApp and LinkedIn Sales Navigator integration, please contact [email protected].
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
SOURCE Marketo, Inc.