"We are thrilled and honored to be named a leader for the sixth consecutive year in Gartner's Magic Quadrant for CRM Lead Management report," said Matthew Zilli, group vice president, product and solution marketing, Marketo. "Marketo's only focus is to build innovative solutions that will enable marketers to engage in more meaningful ways with their buyers in today's digitally connected world. We believe Marketo's leadership position is justification that we are delivering on that commitment with superior technologies, product, and market strategy, and a partner ecosystem that will position marketers to win."
Marketers continue to recognize the many innovative features Marketo possess including:
Marketo provides a scalable, open, unified, Engagement Platform with a robust set of applications including email, web, mobile, social, marketing automation, account-based marketing, and predictive content. Companies of all sizes have the ability to leverage these solutions to effectively engage with their customers across all channels.
Marketers continue to recognize Marketo's ability to react quickly to market trends and deliver innovative solutions that create competitive advantage for our customers, such as Marketo ABM. Earlier this year, Marketo, along with key partners, established the Alliance for ABM Success to help customers plan and execute their ABM strategy.
Marketo remains committed to providing access to the industry's most comprehensive and advanced set of capabilities for creating lead workflows. Additionally, Marketo's best-of-breed partner ecosystem, LaunchPoint®, integrates leading solutions into the Marketo Engagement Platform, enhancing the functionality of activities.
According to Gartner, customer relationship management (CRM) lead management applications facilitate marketing and sales operations through a variety of steps. Initially, lead management applications manage the process of acquiring unqualified contacts and opportunities from a variety of sources, including: web session data, web registration pages, direct mail campaigns, email marketing campaigns, multichannel campaigns, database marketing and third-party lists, social media, and offline interactions such as tradeshows.
For more information, click here to download the full Gartner Magic Quadrant for CRM Lead Management report.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1Gartner, Magic Quadrant for CRM Lead Management, Jason Daigler, Ilona Hansen, August 22, 2017
About Marketo Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.