Technology Leaders Marketo and Google Cloud Join Forces to Transform Engagement Solutions for the Enterprise
SAN MATEO, Calif., Aug. 24, 2017 -- Marketo, Inc., the leading provider of engagement marketing software and solutions, and Google Cloud today announced a multi-year collaboration to scale Marketo's infrastructure in the public cloud and create integrated solutions for marketers. The companies will work to integrate Marketo's Engagement Platform with Google's G Suite and data analytics, as well as leverage Google's machine learning capabilities, so that marketers can more easily listen, learn, and engage with buyers in real-time across all digital channels. As part of the agreement, Marketo's marketing automation products, used by more than 6,000 businesses worldwide, will run end-to-end on Google Cloud Platform.
"Our alliance with Google will simplify and improve how enterprises engage with their customers," said Marketo CEO Steve Lucas. "Marketo customers use our Engagement Platform to deliver personalized experiences, fueling revenue growth and improving brand impact, while scaling to support the demands of today's digital landscape. This collaboration with Google takes that capability to new heights, and I'm incredibly excited about what we'll provide together for our customers."
"Both Marketo and Google Cloud are dedicated to helping customers achieve their goals with smart solutions," says Tariq Shaukat, President, Google Cloud. "This collaboration will allow for innovation leveraging Marketo's Engagement Platform and Google Cloud's commitment to performance, collaboration, and data science at scale."
Google Cloud Platform's highly scalable and reliable infrastructure will fuel the next stage of Marketo's growth and allow Marketo to develop and deploy product innovation more quickly and efficiently for customers around the world. Marketo will continue to deliver leading solutions to large enterprise organizations globally such as GE Healthcare and Panasonic.
Additionally, Google Cloud, a current customer of Marketo, will expand its usage of the Marketo Engagement Platform to further connect with its customers.
About Marketo Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.