United Heritage Credit Union Grows Membership and Increases Assets With Marketo
SAN MATEO, Calif., May 31, 2017 -- United Heritage Credit Union, a community-based credit union in Texas, is utilizing the Marketo® Engagement Platform and its rich customer insights to better engage current and future members. United Heritage has used personalized content and outreach to contribute to its growth in assets by approximately $200 million, a 16 percent increase.
Additional results included:
Decreased email unsubscribes by 71 percent
Improved email open rates by 41.7 percent
Increased email click-through rate by 40.5 percent
With Marketo, United Heritage's team effectively engaged the people whose behavior indicated specific interests and needs such as buying a car or a home. Marketo's ability to exchange data with Facebook empowered United Heritage to create highly effective and personal campaigns on the channels each individual preferred. These campaigns directly increased the number of new loan requests United Heritage received in the past year.
"United Heritage has a duty to serve each one of its members. We increase our profits to keep our rates low and improve our members' experience with our brand," said Kevin Farley, assistant vice president of Digital & Brand Experience, United Heritage Credit Union. "Engaging with our members in a more personalized manner – from birthday greetings to custom product offerings – and at scale with Marketo allows us to serve them better."
United Heritage plans to expand its use of Marketo's LaunchPoint® partner ecosystem to automate its processes across SMS and direct mail. With these capabilities, United Heritage will be able to expand relationships with existing and potential members.
Marketo has a proven track record in finance and other regulated industries. To learn more, visit www.marketo.com. To learn more about United Heritage Credit Union, visit www.uhcu.org.
About United Heritage Credit Union
United Heritage Credit Union was established in 1957 and 60 years later serves communities within the Travis, Williamson, Bastrop, Caldwell, Hays, Smith and Wood counties. United Heritage has over $918 million in assets, over 59,000 members and 12 locations. United Heritage is a full-service financial institution whose vision is "To be the primary financial institution of choice." Through innovative technology, exemplary service standards and competitive products, United Heritage continues to be a strong force in the credit union industry. Federally Insured by NCUA. uhcu.org
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.