Mandate for Marketers at Marketing Nation® Summit: Start Engaging!
SAN FRANCISCO, April 26, 2017 -- This week at the Marketing Nation® Summit, Steve Lucas, chief executive officer of Marketo, Inc., left the audience of nearly 6,500 marketers with a call to arms – to stop marketing and start engaging!
"The time is now for marketers to stop marketing and start engaging customers, prospects, employees, and partners by curating personalized, meaningful experiences that resonate with them. This requires a new way for brands to listen, learn, and engage," said Lucas. "Winning in this digitally-connected world means delivering authentic brand experiences across all channels and touchpoints that create lasting customer relationships."
During his keynote address, Lucas offered marketers six ways to lead in the Engagement Economy:
Focus on value, not volume
Think about everyone as a potential brand advocate
Dedicate people in your organization to engagement
Make engagement a core part of every marketing process and conversation you have
Live by the rules of listen, learn, and engage
Employ technologies that enable you to deliver experiences at the scale that the Engagement Economy demands
For more information and to download a copy of Engage To Win: A Blueprint For Success In The Engagement Economy, by Steve Lucas, please visit www.engagementeconomy.com.
About Marketo Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.