Marketo Invests in Customer Success With New Training and Certification Curriculum
SAN MATEO, Calif., March 2, 2017 -- Marketo, Inc., the leading provider of marketing software and solutions, today announced several major changes to its education program, most notably the addition of new courses, the launch of a new certification exam, and the opportunity to extend certification through specializations. The redesigned Marketo University curriculum is part of the company's continued investment in customer success and commitment to meet the growing demand for Marketo-certified marketers.
"The new Marketo University is designed to take all backgrounds and levels of experience into account, creating a personalized learning experience for each marketer to accelerate their adoption and results," said Toby Emerson, vice president, education services, Marketo. "Whether you are a first-time user, a seasoned expert, or one of the growing number of marketers who make the switch to Marketo from another technology provider, this curriculum sets you up for digital marketing success."
The new program replaces the company's Foundation course with an updated and enhanced Core Concepts Training to introduce marketers to the platform's basics through interactive, hands-on learning. Additionally, it includes the launch of a series of Adoption Courses that provide a deep dive into key functionality and use cases. Their intent is to help users advance their knowledge and abilities regardless of skill-level.
Certification The demand for Marketo-certified marketers has been growing steadily as more companies find that Marketo is the best platform to help them drive digital engagement. The new Marketo Certified Expert (MCE) exam contains scenario-based questions that cover real-world practical knowledge. In addition, Marketo is also offering a three-hour prep course to ensure marketers are ready for the test. And, once these marketers are certified, they can take advantage of new Specializations that will allow professionals to showcase their knowledge and abilities in key functional areas such as account-based marketing, analytics, web personalization, mobile marketing, and social marketing, among other things.
The new certification exam and curriculum are accessible now with additional courses planned for release throughout the year. The exam will also be offered live at the 2017 Marketing Nation® Summit, where Marketo will host its annual University Day. This full day of learning has beginner, intermediate, and advanced learning tracks where marketers can explore best practices and learn from their peers. University Day sells out quickly, so visit the website to reserve your spot.
This is the first of a number of important enhancements planned for Marketo University in 2017. To learn more about Marketo University courses and certification, click here.
About Marketo Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers, and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint partner ecosystem, and the vast community that is the Marketo Marketing Nation, visit www.marketo.com.