SiriusDecisions Names Marketo an 'Industry-Setting' Marketing Automation Platform in 2017 Report
SAN MATEO, Calif., Jan. 25, 2017 -- Marketo, Inc., the leading provider of marketing software and solutions, was featured as one of the industry-setting marketing automation platforms in the recently published, SiriusDecisions report: SiriusView: Marketing Automation Platforms 2017.
According to the SiriusView report, several key features differentiate Marketo from the rest of the industry:
- Native Multi-Channel Experience: Marketo's platform provides a selection of natively-built integrations that enable marketers to launch highly personalized and targeted campaigns. Furthermore, the Ad Bridge solution enables marketers to segment specific audiences within Marketo, send it to an advertising partner as a custom audience for inbound ad campaigns.
- Content Recommendations: Marketo enables customers to create personalized customer experiences through dynamic content for email and websites (Marketo Web Personalization) as well as content recommendations.
- Live Event Management: An essential tool for marketers responsible for event management, including landing page creation, email confirmations and reminders, event-specific workflows, and more.
"Marketo is honored to be featured in SiriusDecisions' annual report. Marketers need an engagement platform that enables them to reach their customers on every channel in a personalized and authentic way. Marketo does just that. It empowers marketers to build long-term relationships that drive value and revenue for their organizations," said Matthew Zilli, vice president of product and segment marketing, Marketo.
According to SiriusDecisions, today's empowered buyers have higher expectations from the enterprises they buy from, communicate through multiple channels, and it can be challenging to capture their attention. To overcome these challenges, marketers must embrace new technologies and solutions that will enable them to engage their customers in a personalized way wherever they are. Since the marketing platform powers the interactions between buyers and sellers, organizations need to develop a technology strategy that will help them to engage with the customers in highly personalized ways, while keeping pace with the ever-growing rate of industry expansion and consolidation.
According to the report, "Enterprise companies and organizations looking for advanced or sophisticated marketing platform features should consider having Marketo on their short list."
To learn more about Marketo, visit www.marketo.com
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers, and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint partner ecosystem, and the vast community that is the Marketo Marketing Nation, visit www.marketo.com.
SOURCE Marketo, Inc.