Marketo Earns Top Spot in G2 Crowd's Fall 2016 Report for Best Marketing Automation Software for Enterprises
SAN FRANCISCO, Nov. 8, 2016 -- Marketo, Inc., the leading provider of marketing software and solutions, today announced it has been named a Leader in the Fall 2016 Report for Best Marketing Automation Software for Enterprises by G2 Crowd, the world's leading business software review platform. The report, which helps enterprises make the best marketing automation technology decisions, found that Marketo received the highest overall customer satisfaction ratings and earned the highest overall market presence score for the Enterprise segment.
"Our customers are our number one priority, and this report – which reflects the opinions of Marketo's enterprise customers – underscores our steadfast commitment to their success," says Chandar Pattabhiram, chief marketing officer, Marketo. "We are honored to be named a Leader by G2 Crowd and to be recognized for providing the innovative platform enterprise marketers need to master digital transformation at scale."
For the Fall 2016 report, Marketo not only received top marks, it also garnered the most reviews. This strong support is indicative of the company's dedication to helping marketers create long-term, personalized relationships with their customers through industry-leading innovation. Most recently, the company launched Marketo Account-Based Marketing, the only solution that gives marketers all the essentials for account-based marketing strategies in one place.
According to G2 Crowd, customer satisfaction data is leveraged and reported by "authenticated users" along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized on the Grid℠ for Marketing Automation as a Leader, High Performer, Contender, or Niche. Products shown on the Grid for Marketing Automation have received a minimum of 10 reviews/ratings in data gathered up until September 26, 2016.
"Enterprise businesses need technology that will speed and ease their digital transformation while sustaining growth. According to the latest G2 Crowd report for enterprise marketing automation software, Marketo earned the highest marks for overall satisfaction and overall market presence," says Michael Fauscette, chief research officer, G2 Crowd. "Authenticated users note that Marketo's interface is easy-to-use, but scalable and able to support complex marketing strategies. Usability and scalability in the often complex operation of enterprise marketing organizations are very important to enterprise customers and were reflected in the high level of user satisfaction with the Marketo solution."
This recognition complements Marketo's status as a Leader in other recent reports, including G2 Crowd's 2016 Best Marketing Automation Software and The Best Marketing Automation Software for Mid-Market, as well as the 2016 Gartner Magic Quadrant for CRM Lead Management (fifth consecutive year).
To learn more about how Marketo helps enterprise customers succeed, visit www.marketo.com.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.