Marketo Drives ABM Market Adoption With Key Partners
SAN FRANCISCO, Sept. 13, 2016 -- In conjunction with the launch of Marketo Account-Based Marketing (ABM), the only solution that offers all the essentials for ABM success within a single platform, the company announced the assembly of 12 digital services and technology partners that represent a best-of-breed Marketo ABM ecosystem. Together this network of marketing experts will enable marketing and sales teams to target, engage, and measure the accounts with the most revenue potential using Marketo ABM and complementary solutions.
"Our customers have been demanding an account-based marketing solution that will allow them to more closely align with sales to target accounts, and the decision makers within them, in a more coordinated way," said Robin Ritenour, senior vice president, business development, Marketo. "We are thrilled to have these initial 12 partners supporting and enhancing this strategic product launch and the value of account-based marketing. Their experience with Marketo and ABM strategies will complement our solution and ensure our joint customers' ABM success."
The initial 12 members of the Marketo ABM ecosystem include:
- Digital Pi
- Dun & Bradstreet
The digital services partners are fully trained on Marketo ABM and are able to provide immediate full-service implementation and deployment of the application on the Marketo platform. These partners will help companies implement their ABM strategies and get the most out of Marketo ABM to meet their goals. In addition, new digital service partners will be trained on the application and brought onboard throughout the year.
"The ability to provide marketers with the insights to quickly automate at the account level is transformative," said Corinne Sklar, global chief marketing officer, Bluewolf. "With Marketo ABM, we're now able to implement deeply personal customer programs for clients that have never been holistically available before."
The technology partners are all part of LaunchPoint®, Marketo's best-of-breed partner ecosystem, and have existing data integrations with the Marketo platform that allow marketing and sales teams to expand their capabilities. These integrations make it simple to include predictive scoring capabilities, data enrichment, ad re-targeting, and direct mail with ABM.
Marketo ABM is the only solution that combines all of the essentials for ABM success natively within one powerful marketing automation platform. It enables sales and marketing teams to target, engage, and manage the key accounts – and the decision makers within them – that matter most.
To learn more about Marketo's ABM ecosystem of partners, click here.
- Adam Berke, president and CMO, AdRoll
"We're thrilled to continue to expand our relationship with Marketo by being selected as an ABM partner. Marketers are now able to harness AdRoll's world class tools to identify and engage with their highest-value prospects directly from Marketo ABM. We applaud Marketo for their dedication to building a unified and open platform that easily integrates with the valuable tools marketers need."
- Ryan Vong, CEO, Digital Pi
"We are excited to add Marketo's new ABM capabilities to help Marketo customers engage accounts on a single, unified platform."
- Michael Bird, general manager, Dun & Bradstreet, Sales & Marketing Solutions
"The combination of Marketo ABM with Dun & Bradstreet's data, analytics, and insights will enable our customers to precisely identify their highest-potential accounts and effectively engage them across online and offline channels. We're excited to partner with Marketo to advance the ABM ecosystem as a whole."
- Ryan Bovy, ABM lead, Elixiter
"ABM is a no-brainer for B2B companies: personal messaging for your prospects, turnkey targeting for your sales team, no wasted dollars on risky (unproven) tactics for your marketing team, clean measurement of ROI for your CEO, and more effective goal-setting for your entire team. What is not to like?"
- J.J. Kardwell, president and co-founder, EverString
"EverString is proud to be a predictive marketing partner in the Marketo ABM ecosystem. The combination of EverString's target account selection and similar company identification capabilities with Marketo's central account management, cross-channel engagement, and revenue-based analytic capabilities make achieving ABM success easier than ever."
- Brent Evans, senior Marketo consultant, Fathom
"Account-based marketing is a bit of a buzzword these days. With the release of Marketo ABM, that buzz can be turned into actionable and insightful information enabling marketers to drive revenue more effectively."
- Tracy Eiler, CMO, InsideView
"ABM is an amazing forcing function for sales and marketing alignment. Marketo ABM will allow companies to go-to-market in lock-step towards their most valued target accounts. InsideView allows companies to select the right accounts and engage with relevance."
- Justin Gray, CEO, LeadMD
"Account-based marketing is the hottest strategy in B2B right now, and for good reason. Sales and marketing teams have struggled to align for decades due in no small part to the vast differences in their approach. With the rise of ABM technology and the introduction of Marketo ABM, organizations can take a huge step forward in closing that alignment gap."
- Alexandre Pelletier, CEO, Perkuto
"I'm thrilled that Perkuto is one of the first marketing operations agencies to offer Marketo ABM to their clients. The new application empowers our customers to make a greater impact on their key accounts by bridging the gap between marketing automation and highly personalized cross-channel campaigns."
- Andrew Field, CEO, PFL
"Direct mail gives life to your message. It makes your other channels work better because it literally gets into prospects' hands. It builds buzz within an account and forges strong connections. That's what ABM is all about, right? We're excited to partner with Marketo to help businesses execute successful multi-channel ABM."
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.