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What Is Behavioral Targeting

How to Use Prospect Behavior for Betting Targeting

Marketo Next helps companies improve sales productivity by enabling sales and marketing to be more agile, more social, more intelligent and more connected than ever before. It's the next generation of marketing automation and sales effectiveness solutions that includes a rich feature set to support behavioral targeting!

Here are some of the highlights of the release:

More Agile: Efficiently execute and maximize returns on a variety of program types including live and online events

More Social: Acquire Sales Leads and Improve Effectiveness through Social Media

More Intelligent: Real-Time Program Effectiveness and Revenue Trending Analysis

Marketo has added several new analyzers and out-of-the-box reports, dashboards, and metrics to make marketing more intelligent when it comes to making investment decisions in programs and events. These include:

More Connected: Integrates seamlessly with third-party vendors

As the single system of record for RPM, Marketo has extended its support for connecting with a broad range of solutions, including:

At Marketo, we hold ourselves to a furious pace of innovation, delivering solutions to help customers drive predictable revenue growth by using behavioral targeting.

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