Today's buyers are informed. They are not afraid to take the buying process into their own hands by using the Internet, search engines and even social media to seek out the information they need to make buying decisions. This means that businesses are meeting potential consumers much sooner than they have in the past.
Because of this, the conventional methods of generating online leads no longer work. The best marketers have found ways to engage with consumers much earlier on. They understand how to span the divide between lead generation and final send off of those leads to sales. Marketo's award-winning lead generation software brings those advantages to you by showing you how to:
A.) Stimulate web lead generation by using interactive forms and dynamic landing pages to convert traffic into leads.
B.) Monitor advancing lead quality with automated lead scoring that considers multiple dimensions.
C.) Create raw inquiries and turn them into qualified leads with effective lead nurturing campaigns.
Automatically qualify more prospects with Marketo, and quickly develop them into sales-ready leads.