The marketplace today is radically different from the one just 20 years ago. Salespeople and store employees used to be the experts. Now, the buyer is the expert, thanks to the internet and the abundance of research and information available. Buyers and consumers are searching the web for answers that your brand is uniquely positioned to offer. Now Companies must strive to place valuable content in front of those consumers who are more likely going to purchase their products and services.
Content marketing is the process of creating that high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. It’s benefits are three-fold:
Content marketing is the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace. Read our guide today and see how Marketo can help your company cut through the clutter and deliver clear, concise content to your potential buyers.