Today buyers use the search engines and social media to guide their buying process. So, companies need to meet prospective customers earl in their buying cycle. Which means, that the old model of generating a lead and moving it to sales doesn't hold good anymore. Instead, the marketers are finding new ways to use the top lead generation companies to bridge the gap between the marketing and sales.
Marketo, one of the top lead generation companies, helps marketers to:
Choose Marketo as your lead generation company to automatically qualify more prospects and develop them into sales-ready leads.