As a single integrated platform, Marketo Social Marketing makes it extremely easy to incorporate social media into every campaign (and across every channel) as well as engage in valuable market research:
Enhance your lead database by incorporating social profile and social influencer data.
Extend the reach of your current social media strategies with interactive social applications for added lift.
Build smarter segmentation, nurturing, and scoring with social profile data and interactions.
Drive customer acquisition by enabling visitors to populate forms using Social Form Fill.
Create a social event out of anything by incorporating intelligent sharing into any user experience.
Get valuable feedback about your company and products for marketing research.
Only Marketo allows you to incorporate social media with marketing research by combining a single view of prospect data that includes social profiles, behaviors, and more.