A social media plan serves as a foundation to start using social media for your B2B marketing campaigns.
B2B social media marketing and inbound lead generation, and share the four ways that social media builds brands and generates leads.
What types of online resources does your team refer for B2B social media marketing? Start with Marketo's definitive guide to social media.
Social media certainly plays a key role in the B2B decision-making process. Use the Social Media Tactical Plan to create tactical objectives which will help you accomplish the following goals: