Spark is a premier brand of lead generation software uniquely tailored to the small business world. Spark leverages the same innovative technology foundation as Marketo’s award-winning solutions for larger businesses; technology utilized by more than 1300 businesses worldwide.
By tying Spark with industry leading training, support and expert mentoring services, Marketo has delivered a small business lead generation solution that is purpose built and priced for small businesses.
Spark presents small businesses with the tools needed to create meaningful, cost-effective lead generation campaigns using techniques such as inbound marketing, online search, email messaging, social media and events. Spark automates small business lead generation and scores leads accurately so the sales team can concentrate on the opportunities that will bring revenue in faster.
To see Spark at work for SMBs, watch the Spark marketing automation video.