Is your marketing strategy a good mix of outbound and inbound marketing strategies?
Gatepoint Research invited as many as 1,206 select marketing executives to participate in a survey with the theme - Marketing Automation Optimization Strategies. Invites were sent through email, and as many as 100 executives have participated till date. Following are the key observations of the survey:
If you are evaluating the suitability of marketing automation for your business, read our blog on the 9 Signs You're Ready to Adopt Marketing Automation.