In a digital world that see more buyers leverage the Internet, search engines, and social media sites to take manage their buying practices, businesses meet potential customers sooner in the buying process.
As such, the old model of sales lead generation when marketing generates leads and send them to sales no longer applied. The most successful marketers have found ways to lessen the bridge between initial lead generation and the development of a sales ready lead. Marketo, a lead among sales lead generation companies, helps marketers to:
With Marketo you can do sales lead generation automatically to 'warm' more potential buyers, and more rapidly develop them into sales ready leads.