In today's world, buyers are highly informed. They have access to web, search, and social media to research any product, and gain complete control over the entire buying process. Businesses today must start interacting with customers much sooner in the buying cycle.
The traditional model, wherein a lead is generated by marketing and then passed onto sales, doesn't work in today's Internet age. Marketers are trying to eliminate the gap between the day a lead is generated by marketing, and the day it is passed on to sales using innovative lead generation strategies. Marketo lead generation software enables marketers to:
Using our demand generation solutions, you can automate the lead generation campaigns and lead management activities, such as email marketing, lead scoring, lead nurturing, and optimization of landing pages. Automation helps marketers generate and qualify sales leads, improve conversion rates, and shorten sales cycles. Lead management encompasses the entire modern sales lead generation process.