The larger a purchase, the longer a lead needs to be nurtured. At Marketo, we routinely see buyer lifecycles that last longer than two years. Keeping a prospect engaged with your brand for the duration of the buyer's journey is next to impossible without a well-developed lead nurturing strategy.
The Lead Nurturing: Keeping Your Prospects Engaged webinar answers those questions and more, and discusses the best methods for nurturing a lead. For more hands-on help with your brand's lead nurturing campaigns, get The Definitive Guide to Lead Nurturing.