Lead generation is no easy task. Every company has their own preferred method which varies by industry, product and even buyer persona. How are companies able to successfully generate leads? That is where consulting agencies come in.
Many businesses are afraid to admit that they may need outside help when it comes to generating quality leads. However, the numbers don’t lie.
5 qualities or features to look for in a marketing agency for outsourced lead generation.
1. Reputable, extensive client list
2. The agency should be a partner with the automation platform you use, or at least have marketing automation certification.
3. Proven results on projects
4. Transparent reporting capabilities
5. An outstanding team of administrators, writers, programmers, and designers
Turn to Marketo for all of the information and tools that you need to make an informed decision.