Both traditional and modern lead generation strategies capitalize on the process of stimulating and capturing interest in a particular product or service, with the end goal being to establish a strong sales pipeline.
The lead generation process has rapidly evolved in recent years, with many advances being a result of a rise in online and social media techniques and an increase of information that is readily available to consumers over the digital sphere. This as resulted in a more aware and self-guided buyer, as well as the emergence of more modernized techniques to qualify and develop sales prospects.
Illustrated below is the transformation of the modern lead generation process.
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