You can use the top lead generation tools and resources through our Lead Generation Success Center and increase the quality and the number of leads you pass to Sales.
Buyers are well informed nowadays, their access to web, search, and social media provides them complete control over the buying process. Companies are meeting prospective customers much earlier in the buying cycle. The old model, in which marketing generates a lead and passes it on to sales, has become redundant. Marketers are using innovative ways such as, online lead generation, to close the gap between the day marketing generates a lead and the day the lead is ready for sales.
You can learn more by downloading our eBook on How to Optimize Your Social Channels for Lead Generation .