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Online Behavioral Targeting

Activity Tracking & Alerts

Today a majority of buyers research online, and selling often occurs over the web and phone. As a result, sales reps don't have access to the rich online behavioral targeting information that helps them understand what prospects are interested in, and which opportunities are the best use of their time. Marketo Sales Insight allows sales reps to:

By providing visibility into buying behaviors and other "interesting moments" that indicate intent, Marketo helps your sales reps to use online behavioral targeting to have a much richer understanding of their prospective customers and to know the best times to reach out.

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