Today's consumer has taken control of their buying process. They rely upon the Internet, online search engines and many different social media avenues to help make their decision. Businesses meet prospective consumers much earlier on in the purchasing decision process. In light of this, the traditional method of lead generation is no longer applicable.
Intelligent marketers have adopted new and innovative methods of bridging the gap between the moment that leads are first generates and the moment that those leads are considered 'sales ready.' Marketo's revolutionary lead generation software helps marketers to:
With Marketo you execute new lead generation processes automatically and qualify more sales ready leads.