Traditional marketing automation platforms have not worked for mobile. They’re mostly built to help you gather, sort and use email addresses — not to communicate via channels like push messaging and handheld devices. They’re not built to work in real-time, or to incorporate location and other mobile-only data into your marketing activities. They can’t help you fulfill the demands of mobile marketing.
With Marketo's mobile marketing automation platform, businesses now have the marketing capabilities for the mobile era:
Read our guide on mobile marketing, today and let Marketo help you reach your audience any time, any where.