In today's technology driven economy, buyers have taken the initiative to find and research brands and products. Studies now show over half of the buying process happens before a prospect ever talks to one of your sales people. This is making traditional marketing less effective and more expensive. You need a new set of marketing plan ideas that incorporate inbound tools to ensure you get "found" by customers. With Marketo's easy to use features you can create a powerful mix of content and social media to generate new marketing plans ideas and directly drive demand, including:
Marketo helps you to go beyond interrupting people with various forms of outbound marketing to support new marketing plan ideas that attract highly qualified customers to your business.