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Marketing Automation and Lead Nurturing

A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales

Jon Miller, VP of Marketing at Marketo, explains what marketing automation is, and why lead nurturing and lead scoring are essential to business—with a look at two companies that leverage these tools to create marketing and sales alignment, and increase sales leads and ROI.

Jeff Serlin, Director of Global Sales Operations at Emptoris, shared his company's case study on how marketing automation enabled his organization to gain:

Get practical, hands-on tips from Miller's and Serlin's presentation on A+ Marketing Automation Case Studies. To learn more about lead nurturing, and how marketing automation can streamline the process, download The Definitive Guide to Lead Nurturing.

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