Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Taking a closer look at data allows planners to focus their investments where they have the most impact. Qualifying marketing data is an important part of any successful strategy. Identify which mediums and campaigns deliver the most revenue and highest marketing ROI so teams can place resources where they will have the most impact.
Marketo's analytics software enables you to share information with reports and dashboards to your marketing team. Easily create reports and visual dashboards using our intuitive, drag-and-drop interface or customize one of our template reports...it's that easy.
Show how your marketing campaigns influence sales at every stage of the customer's decision making process. Now you can finally tie revenue directly to the campaigns that generate it, proving the impact of marketing to management and other key decision-makers in your organization. Read the guide, TODAY and let Marketo help you bring your best marketing forward.