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Lead Nurturing Program

6 Parameters to Keep In Mind When Designing a Lead Nurture Program

According to a 2012 DemandGen Report, nurtured leads are 20% more likely to develop into sales opportunities than non-nurtured leads.

Lead nurturing allows marketers to communicate in a more relevant and efficient manner. As a result, brands see dynamic shifts in the sales process as more prospects move through the revenue cycle.

Rajiv Kapoor shares 6 Parameters to Keep in Mind When Designing a Lead Nurture Program on the Marketo blog:

  1. How will you segment the tracks?
  2. Who will enter any track at all?
  3. Who will enter a particular track?
  4. Can leads be in multiple tracks at the same time?
  5. How much time should elapse between communication?
  6. What happens if a lead gets to the end of a track?

Want to know more about designing a lead nurturing program? Download The Definitive Guide to Lead Nurturing.

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