According to a 2012 DemandGen Report, nurtured leads are 20% more likely to develop into sales opportunities than non-nurtured leads.
Lead nurturing allows marketers to communicate in a more relevant and efficient manner. As a result, brands see dynamic shifts in the sales process as more prospects move through the revenue cycle.
Rajiv Kapoor shares 6 Parameters to Keep in Mind When Designing a Lead Nurture Program on the Marketo blog:
Want to know more about designing a lead nurturing program? Download The Definitive Guide to Lead Nurturing.