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Lead Nurturing Campaign

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A successful lead nurturing campaign will focus on a clearly defined audience, make use of specific targets and goals, and produce measurable results. Managing a successful campaign is as simple as the framework is strategic.

There are four kinds of lead nurturing campaigns:

  1. Incoming Lead Processing Campaign
  2. "Stay In Touch" Campaign
  3. Accelerator Campaign
  4. Lead Lifecycle Campaign
Other, specialized campaigns can be created to serve niche purposes. Don't be afraid to get creative with your lead nurturing!

For more information—including example campaign tracks and worksheets—that will help you set up effective, driving lead nurturing campaigns, download The Definitive Guide to Lead Nurturing.

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