The increase in availability of information online has resulted in increased buyer awareness. Modern buyers leverage the web — through search and social — to gain better control of the buying process. This means that brands meet prospects much earlier in the buying journey. Not surprisingly, this means that the older way of generating leads and then sending those leads over to sales no longer works.
Nowadays, successful marketers must leverage lead generation solutions capable of bridging the gap between the initial lead generation and the moment that lead becomes sales-ready. Market lead generation tools and strategies give marketers the solutions they need to:
Marketo lead generation solutions allow you to automatically qualify more prospects, and efficiently nurture them into sales-ready leads.